Now that my forth book has been published, and modest sales to show for the effort, I’ve finally decided that it was time for me to get real and make the efforts necessary to get the word out…my mystery novels are great!
The following are some of the steps I have taken to get the word out and some of the challenges I’ve had to overcome my lack of “status” in the book-selling circles. Please don’t get me wrong, I’ve done nothing to deserve recognition. Remember, having four books published doesn’t count for anything when the people you are trying to impress deal with authors everyday. You’re just another author to them and not one they recognize.
So now that I’ve cut apart all respect and dignity, how about it if I get to what this article is all about: Leaving obscurity to become a recognized name.
My path is not unlike most of you. I was/am good at my career. I’ve been involved in the financial services industry for over thirty-five years and focused on it well enough to make a pretty good living at it. When I started writing, I had no delusions of grandeur, thinking I would make a fortune from my first novel. I simply wanted to write great stories.
Now, I’m finding that being a great author isn’t enough. I now want to become a successful author. And to be that, I have to get people out there to buy and read my books.
I’m starting this as a blog. I will talk about what I’m doing and in time, I hope that you will also share what you are doing as well.
So let’s get started:
For me, since I didn’t know anybody, I had to start by doing a lot of self promoting and introductions. I had business cards made up with a P.O. Box address and made my introductions short. I didn’t try to sell my books at that time because most people are wary of the “pitch” and won’t be receptive. During this phase, it’s a numbers game. Get as many introduction as you can, wherever you can. Once they know you, even vaguely, they will be more receptive to you.
Like most authors, I started out by doing the occasional book signing. I didn’t know that only doing one here and there wouldn’t be enough. But now I see things differently.
As such, I am attempting to set up my very first book tour this summer. It will still be a local tour (two counties in California) and will still be considered small time by those that are renowned in the book community, but for me, it’s a step up in the world. Hopefully, with the contacts I make during these events and the information I gather, I will grow and will share the information with you and hope you share with the rest of us as well.
To make this special, I am talking to newspaper columnists, TV stations and even have the ear of one of the local radio stations. This is an event that they are going to let the community know about and hopefully will draw enough attention to bring people who would not necessarily go to such a thing.
Please comment on your thoughts about my plans and share your own experiences. I will let you know how thing go during this process.
Please check out my books by clicking here.